Alexa Ng Screenshot Portfolio

Portfolio Website Redesign for a Designer

Project Overview
A designer is seeking to refresh her online portfolio and improve how her work was presented. Her existing website and older portfolio lacked clear organization, making it difficult for potential clients to find her latest projects.

My Role
I led the project from audit to deployment, ensuring both functionality and presentation aligned with her professional goals.

Process

  1. Audit & Analysis
    • Reviewed her existing website and older portfolio materials.
    • Identified gaps in content organization and areas where outdated work overshadowed her more recent projects.
  2. Content Strategy
    • Restructured the portfolio to prioritize her latest and most impactful work.
    • Implemented a tagging and categorization system to make search and navigation more intuitive.
  3. Design & Development
    • Built a clean, static website on WordPress, hosted on Hostinger.
    • Integrated a custom domain for a professional online presence.
    • Focused on clarity, simplicity, and usability to ensure her work remained the focal point.

Outcome
The redesigned portfolio presents her latest projects prominently, making it easier for clients and collaborators to discover her best work. With improved navigation and a modern, static design, the site provides a professional platform that aligns with her brand identity and career growth.